The World’s First Organic Tequila

4 Copas Tequila was honored at an event this week celebrating it’s endorsement as the first Certified Organic tequila in history. Local and international dignitaries, industry experts and press were on hand at the La Quemada distillery where 4 Copas is made, in Jalisco, Mexico. Named the Tequila of the Year 2006 by Wine & Spirits Magazine, and consecutive gold medals at the World Spirits Competition, the organic Elixir is breaking into new markets throughout the USA.

“While enjoying a healthy following in Hollywood circles, it is our goal to communicate our commitment of purity and unsurpassed taste to the rest of the United States in the second and third quarters of 2007”, says Chris Melendez, President/CEO of 4 Copas USA. “The distillery really is a special place. Over the years, we have recruited the industry’s top professionals, whose passion for what they do, easily translates into what is inside the bottle. The fact that we do it organically makes it even nicer, and better for the consumer. One taste and you will know”.

Senior Vice President and National Sales Director Enrico Caruso says he is very encouraged by the latest tastings he did in New York City last weekend. 4 Copas USA was asked to give tastings and a margarita bar for the Phoenix 21st Century City event at the Gabarron Foundation Carriage House. “We unveiled the ‘MariCopas Margarita’ for the Maricopa Partnership for Arts and Culture, Arizona Office of Tourism, and the Arizona Department of Commerce. It is a 100% all organic margarita. We also gave tastings of the Blanco, Reposado, and our Anejo. People were saying it was the best tequila that they have ever had. The fact that we are the only certified organic tequila in the world is the icing on the cake”. The MariCopas will be available right away at the Four Seasons Resort in Scottsdale Troon North.

There are going to be claims that all agave is organic, and even that tequila is organic. These statements are irresponsible, and couldn’t be farther from the truth. I was amazed at how badly some companies treat the Agaveros (harvesters), and their soil. To claim you are organic without being certified is dangerous territory in my opinion, Caruso said. Tequila 4 Copas is also celebrating distribution in California with Southern Wine & Spirits, the national leader. “We wanted to go with a distributor that was capable of handling our certified organic tequila”, Melendez said. 4 Copas USA is also introducing their 100% organic blue agave raw nectar to the market in May. “It is very low on the glycemic index. It is colorless, so it incorporates into food and drink immediately without changing its properties or color. We are very excited about this product”, Melendez said.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: